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Top Brands Illustrate Marketing Power
It is time to stop speculating about brand equity and turn, instead, to the ice-cold empiricism of financial brand values. Monday saw the annual publication of the BrandZ Top 100 brands from Millward...
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The Reality In Ranking The Top Global Brands
Twenty plus years ago a widening disparity began to appear between the tangible net assets of a company and the actual price that would be paid to buy that company. This created a maelstrom of merger,...
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Top 100 Brands Wield Power Over S&P 500
In the managerial pecking order within most firms, finance occupies a more central role than the flimsy business of marketing. Financial people use complex terms like ‘derivatives’ and ‘collateralized...
View ArticleLessons From The Top 100 Global Brands
The economy may be in freefall and advertising forecasts bleak, but this year’s Millward Brown Optimor BrandZ survey reveals the world’s first $100bn brand – Google. While this news may be of little...
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Ranking The Top Global Brands
Brand rankings remind me of college rankings. (I worked as a college admissions volunteer leader for years.) Each ranking entity establishes its own ranking based on its own criteria weighted in its...
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